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When it comes to furniture design, the word “customization” is often overused. Many brands offer limited options like choosing a fabric color or selecting between two sizes, but true customization goes far beyond that. At ROOM, customization is an art—a process of tailoring every element to align perfectly with your vision, lifestyle, and space.
True customization isn’t just about picking from a menu of options; it’s about creating something that feels like it was designed specifically for you—because it was.
At ROOM, true customization begins with a conversation. We don’t believe in one-size-fits-all solutions. Instead, we listen carefully to your needs and collaborate with you to create a piece that is uniquely yours.
Adjusting Dimensions and Configurations
Whether you need a sofa shortened to fit a cozy nook, a dining table expanded to seat 12, or a headboard transformed into the centerpiece of a king-sized bed, ROOM can make it happen.
Our customization extends to configurations as well. For example:
A standard sofa can become a sectional, chair, or even a swivel.
Add chaise sections, adjust back heights, or tailor seat depths to fit your comfort and aesthetic.
Material Flexibility
Materials define the look and feel of a piece, and at ROOM, the possibilities are endless:
Wood: Choose from oak, walnut, ash, or custom-request exotic species. Select stains, paints, or natural finishes.
Metal: Options like corten steel, polished brass, patinated bronze, or matte black powder-coated finishes.
Upholstery: Select from hundreds of premium fabrics, leathers, or even provide your own material.
Concrete and Beyond: Incorporate unique materials for bases, table tops, or accents to create truly one-of-a-kind designs.
Functionality to Fit Your Lifestyle
True customization isn’t just about how a piece looks—it’s about how it works for you. For example:
Need a sleeper sofa? ROOM integrates luxurious mechanisms and high-end mattresses without compromising the piece’s design.
Want a media console with hidden compartments for electronics? We’ll design one that balances practicality with beauty.
Outdoor-ready? ROOM can adapt any design for durability with weather-resistant materials.
Aesthetic Refinements
Every design detail, from stitching on a cushion to the bevel on a table edge, can be tailored to your preference.
True customization is a process, and ROOM ensures it’s as seamless and enjoyable as the final product itself.
Discovery and Consultation
It all starts with understanding your needs. Whether you’re furnishing a compact city apartment or a sprawling estate, ROOM’s designers work with you to identify the right solutions.
Share your inspirations—photos, sketches, or even just ideas—and we’ll bring them to life.
Conceptualization
We refine your vision into actionable designs. This includes detailed drawings, material samples, and clear explanations of every element.
Creation
Once approved, your design goes into production with our network of master artisans. Each piece is meticulously crafted, with multiple quality checks along the way to ensure perfection.
Delivery and Beyond
ROOM’s White Glove delivery ensures your custom piece arrives exactly as envisioned. And if something isn’t right, we’re here to make it right—your satisfaction is our top priority.
Customization isn’t just about making something fit a space; it’s about creating furniture that feels personal, functional, and timeless. Here’s why it matters:
Uniqueness
Your home is a reflection of your personality and lifestyle. True customization ensures your furniture isn’t just another off-the-shelf piece but a statement that’s entirely your own.
Functionality
Mass-produced furniture often compromises functionality for scale. With true customization, every detail is designed to fit your life—from ergonomic considerations to practical needs like storage.
Longevity
A customized piece isn’t just furniture—it’s an investment. The care and craftsmanship involved in true customization ensure your furniture will last for years, if not generations.
Sustainability
Custom furniture reduces waste. By creating exactly what you need—no more, no less—ROOM helps minimize unnecessary production and ensures every piece is built to last.
At ROOM, we care as much about the design and integrity of your furniture as you do—if not more. Our process reflects our core values:
Transparency: From pricing to materials, we believe in clear communication every step of the way.
Expertise: With over two decades of experience, we’ve perfected the art of customization.
Customer Care: Your satisfaction drives everything we do. We’re not happy until your piece exceeds your expectations.
True customization isn’t about limitations; it’s about possibilities. At ROOM, we pride ourselves on helping you create pieces that are as unique as your vision.
Ready to start your journey? Explore our website to see examples of our work, and click the links throughout to dive deeper into the ROOM Discovery Experience™. Or, visit one of our showrooms to see how true customization can transform your space.
Let ROOM help you create something extraordinary.
This editorial is part of The ROOM Discovery Experience™. © ROOM. Unauthorized reproduction prohibited.