JOB RESPONSIBILITIES

• Absorb all of the details of our business, getting to know our vendors, products, employees and company inside and out.
• Based on that ongoing knowledge, will create a far-reaching strategy, including but not limited to all of the points below, implementing each portion along the way.
• Must be capable of sifting through product information to absorb and organize, with photo editing and graphic design skills to use that info to create marketing materials.
• The person needs to be design-driven and motivated by a challenge, with a great aesthetic sense, creativity, excellent written communication, and a deep understanding of ongoing social media trends and algorithms.  Additionally, should be proficient in using Photoshop, Canva and other tools to create engaging content.
• This person needs to be exceptionally organized, capable of juggling numerous projects simultaneously.
• Must eat, sleep and breathe all aspects of social media.  Love of interiors / furniture / lighting is a definite plus!
• Needs to have strong skills in photography, video, video editing, and graphic design.
• Needs to be able to travel to vendors and designer installs to gather content.

SOCIAL MEDIA:  Organic and paid

Instagram, Pinterest, Facebook and TikTok:  Creative vision + execution + reporting.

• Content creation
• Ongoing posting of stories, posts, reels
• Responding to messages
• Managing outreach to our design community
• Paid advertising – strategy / implementation / analysis.
• Research and upkeep of other platforms, including LinkedIn, Wescover, 1stDibs and others.
• Ongoing reporting & analytics to determine efficacy of strategies.

EMAIL NEWSLETTERS / WEB PROJECTSCreation of our weekly email newsletter

• Updating our blog page
• Updating web cover
• Creating email signatures

• Ongoing outreach to our designer community to work with them on projects such as email takeovers, cross promotion, content creation, gathering of install photography, etc.
• Influencer Strategy – creation and implementation of
• Strategic Partnerships – creation and implementation of
• Networking / attending design events in NYC / CT
• Manage quarterly and seasonal gifts to designers

EVENTS / SHOWROOM / PRESS / PR & MARKETING

• Creation of showroom events throughout the year
• Small brand collaborations / popups
• Reaching out to press for product launches
• Research / implementation of other advertising & marketing efforts to come.
• Help to create ongoing thank-you packages, and various collateral materials as needed.